Problem
Middle-aged users are not familiar with traditional login methods on platforms.
Log in increase
- UX/UI
- Product Owner
Increase the number of users by enabling access through WhatsApp.
Solution
Find a more user-friendly login method. By using Whatsapp APIs, they experience a more comfortable process.
Results
500 new registrations monthly.
Improvements
In the new registration process, we replicated the same steps on the platform but with a step-by-step focus. This was made possible with the WhatsApp API released in August 2024.