Problem
We were stuck at an 8% conversion rate on the platform.
Conversion increase
- UX/UI
- Product Owner
Enhancing the purchasing and quotation process on Croper.com.
Solution
Identify where users get stuck and test different solutions using A/B testing to increase conversion.
Results
Increased the conversion rate of the quotation process from 8% to 16%.
Improvements
We had a location map that made users spend too much time, leaving them frustrated with the process. We also had selectors that confused users, so we replaced them with modals and achieved better results. Another improvement is that our users are no related to email, we change that for phone.