Hi, I’m Juan Riaño

Work experience

1. •

   Senior UX / UI

   Incubapp Venture Capital

   Sept 2024 - Now

   Lead key initiatives for an MVP for a startup competing in the online ticketing market.

2. •

   Product Owner - UX / UI Lead

   Croper.com

   Apr 2023 - Sept 2024

   Leveraged analytics tools such as Clarity, Google Analytics, and Power BI to identify pain points and prioritize development efforts.

   Increased conversion rate from 7% to 14.2% through platform enhancements.

   Integrated WhatsApp APIs to streamline registration, boosting sign-ups by 500 new users per month.

   Utilized analytics tools such as Clarity, Google Analytics, Power BI to identify pain points and guide development prioritization

   Led the development of two key products:

   Loan for Farmers, generating 5,000 loan requests in one year.

   Sustainability Tracker, securing a major partnership with Colombia’s largest big-box retailer.

3. •

   UX UI Lead

   Nomadas Cargo

   Nov 2022 - Apr 2023

   Conducted in-depth research, design, and prototype testing, leveraging iterative prototyping methods to refine designs based on user feedback and industry insights.

   Developed an MVP for a heavy cargo transportation service, which includes a landing page, a driver app, a client app for companies requesting transport, and an administrative module.

4. •

   UX / UI Designer

   Rank Cv

   Apr 2020 - Nov 2022

   Designed and prototyped a user-friendly webpage tailored for students with no prior job experience, helping them transition into the workforce.

   Key tasks included benchmarking, wireframing, prototyping, and user testing with Maze.

   The final design was successfully deployed to production, receiving positive feedback and strong reviews.

Projects

Conversion increase

• UX/UI
• Product Owner

Enhancing the purchasing and quotation process on Croper.com.

Flebee - Fleet management service

• UX/UI
• Product Lead

My entrepreneurial venture enables transportation companies to efficiently manage their fleets.

Food sustainability

• UX/UI
• Product Owner

System that enables big-box stores to manage and control their supply chain effectively.

Loan for farmers

• UX/UI
• Product Owner

System that connects farmers with banks.

Log in increase

• UX/UI
• Product Owner

Increase the number of users by enabling access through WhatsApp.

Nomadas cargo

• UX/UI

At Nomadas Cargo, we connect transportation requests with drivers.

About Me

Hi, I'm Juan David Riaño, but most people call me JuanDa. My journey into UX/UI design started while I was finishing my degree, and it quickly became my passion. Over the years, I've had the chance to work with various companies as a Product Designer, honing my skills and gaining valuable experience.

In my most recent role, I stepped into the position of Product Owner, which helped me develop strong management skills and a solid understanding of how to monetize digital products. I also learned how to evaluate the success of initiatives through ROI metrics, ensuring that every effort added real value.

Skills